Coccobrillo
Client: Coccobrillo
Job Scope: Brand Naming, Brand Identity
With their croc-skin handbags crafted in Italy by master craftsmen, the Coccobrillo bag is a staple for those who appreciate individuality in everything they carry. Their vision is to provide a personalised experience for every connoisseur in Indonesia’s vibrant market, as no two crocodile skins are the same.
Logo Proposals
Design 1 (Selected by Client)
The script approach to the logo resembles a signature. When stamped at the corner of a bag, it almost looks like an exclusive sign-off from the masters who crafted it.
Design 2
Intimate, sensual, and tenderhearted. This logo adds a romantic twist to fire up a once classic design. Ideal for striking a romantic emotional engagement to a luxurious target audience.
Design 3
Flaunting Coccobrillo’s key reptile in a sleek and iconic manner, this options aims to establish its identity beyond typography. Easily recognisable and effortlessly memorable.
Baroni
Client: Baroni
Job Scope: Brand Naming, Brand Identity
A sister brand to Coccobrillo, Baroni too, is a brand of handbags. Targeted towards Indonesia’s mass market instead, it’s brand position is relatively cheaper and consists of standard leather products.
Logo Proposals
Design 1 (Selected by Client)
The symbol was inspired from the double-stitching seen in leather goods for durability, at the same time also forming two ‘B’s interlocking to represent Baroni.
Design 2
The Design borrows the circles and stars in many Italian traditional motifs to represent the notion of excellent craftsmanship that every Italian artisan aims to promise.
Design 3
The icon of Tuscany region, The Pegasus, is borrowed to portray the beauty of leather crafting and creation. It also reflects the origin and heritage of the brand itself.
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